Health Can Truly Be Your Wealth

J.I.V.E. Juice Becomes First African American Owned Juice Company Placed in Whole Foods in Houston Area

ABOVE: Tamala Austin, J.I.V.E. (Juice Is Very Essential) Juice Company founder

Juicing is one of the most powerful healing tools available, in that fresh juices supply our bodies with concentrated enzymes and nutrients needed for the nourishment and regeneration of our body’s cells, glands, tissues and organs.

Also, our bodies can absorb larger amounts of nutrients from live juices than from solid foods because the process of digestion that is required when we eat whole foods is bypassed.

To assist with making juicing a way of life, J.I.V.E. (Juice Is Very Essential) Juice Company founder Tamala Austin created a healthy lifestyle company to make juicing fun. Austin has been making some major waves in the Greater Houston area since she started the company in 2013, and her most recent advancement has catapulted the J.I.V.E. Juice into another stratosphere.

J.I.V.E. Juice recently announced some exciting news that they are the first juice company owned by an African American that has been placed in Whole Foods. Their top selling products, such as Green Delight, Morning Glory, Energy Blast, Apple Berry Fiber and Sweet Beats, are now available at the 101 North Loop West location of Whole Foods 365 in northwest Houston.

Whole Foods’ quality standards for new products include having great-tasting food that is fresh, wholesome and safe to eat as well as free of artificial preservatives, colors, flavors, sweeteners and hydrogenated fats. They consistently seek out and promote organically grown foods, as well as products that support health and well-being. J.I.V.E. Juice was one of the companies that caught the attention of Whole Foods representatives.

“I truly believe that your health is your wealth, so we are thrilled to bring our healthy products to the many Whole Foods fans in Houston,” said Austin. “I am also honored to be the first African American owner of a juice company that is represented at Whole Foods. I truly appreciate their interest in healthy products and delicious juice and smoothies.”

Founded by Austin, who is the author of the book, Love My Body Again: 21-Day Meditation to Create Your Best Body Now, and is a certified health coach, J.I.V.E. Juice began after she turned to juicing, nutrition, meditation and exercise following a diagnosis of high blood pressure. Austin started creating fruit drinks for herself and for her friends, family and co-workers, because they desired to live a healthier lifestyle. They all began to discover that this was practically a miracle in a bottle as the effects were incredible and it was because of constant demand for her product that J.I.V.E. Juice was born.

Austin left her secure job in Corporate America and launched the business full-time.

J.I.V.E. Juice has since grown into a major juice delivery service throughout the Greater Houston area, providing organic cold-pressed fruit juices and smoothies to support a healthy lifestyle. With vegetarian and vegan options, the goal is to help people learn how to transition to and maintain a healthy lifestyle that is both pleasurable and sustainable.

In March of 2017, J.I.V.E. Juice, a leading local manufacturer of organic beverages, announced the exciting new launch of its subscription service. Developed in response to market demand, consumers and businesses have been able to order the company’s popular juices in bulk on a reoccurring basis, and receive the same quality and ingredients with the benefit of a longer shelf life. In past years, J.I.V.E. Juice Company has partnered with local businesses through its J.I.V.E. at Work program which offers healthy and convenient cold-pressed juices through the company’s delivery service. Austin has also secured a J.I.V.E. Juice mobile truck and has plans to expand even further.

“Consumers, especially millennials, are becoming more and more conscious about what they put into their bodies, and that’s what’s driving the juicing industry, which now amasses over two billion dollars each year,” said Austin. “As a result, companies are introducing cold-pressed juices as part of their break room and cafeteria selections. Even churches are providing juices for their congregations to promote holistic living. These trends are gaining momentum, and we are committed to continuing to tailor our business model in order to keep pace with what consumers want.”

For more information on J.I.V.E. Juice, please visit