Will Smith Tapped to Perform Official Anthem for 2018 FIFA World Cup
Now that the vast majority of sports fans are tuned into the Western/Eastern…but moreso Western conference finals, FIFA has turned up the marketing heat. Every other commercial features either 23andMe, a genetic testing company that encourages you to “root for your roots” now that the US is out of World Cup contention, or former NBA star Steve Nash talking about soccer is his first love. In another attempt to generate fan interest, actor Will Smith has been tapped to perform the official anthem for the 2018 FIFA World Cup in Russia.
Multiple sources have confirmed that Will Smith will be joining Nicky Jam and Era Istrefi in a performance at the finale of the World Cup. The audience is estimated to be 2 billion viewers worldwide. The song is set to be released Friday, May 25. Here’s hoping it’s a bop.