What can’t Chloe x Halle do?
On the heels of the release of their second album “Ungodly Hour,” the musical sisters and Beyoncé protégés are the new faces of Fendi, starring in the luxury label’s new #MeAndMyPeekaboo campaign.
The ads mark the first time Fendi has given complete creative control to its talent to collaborate with the creative team of their choice. Chloe, 19, and Halle, 21, tapped their personal stylist Zerina Akers (who also dresses Queen Bey) to oversee the campaign’s ladylike yet powerful wardrobe, comprised of coordinating ruffled frocks and sharp suiting paired with the latest “Peekaboo” purses.
Art director Andrew Makadsi, videographer Derek Milton and photographer Julian Dakdouk rounded out the crew for the shoot, which sees the sisters posing on the tennis court, picnicking and enjoying a dip in the pool.
The accompanying campaign video is set to Chloe x Halle’s track “Busy Boy.”
“Fendi is the perfect mixture of classy and sexy, and we were more than happy to be a part of this project. Filming content during quarantine is so much fun because it allows you to be extra creative, and in this case we got to shoot every scene from home in our backyard,” the sisters said in a press release.
“Working side by side as sisters is truly a blessing,” they continued. “Constantly having someone by your side, who is going through the same journey as you, is comforting and so very important. Especially when you’re in the limelight and sharing your life with so many people. Having someone there to hold your hand along the way is refreshing.”
And while Chloe x Halle are famous for coordinating their outfits, they said, “We have very different every day and going-out styles. We think our differences really complement one another, and are the perfect contrast when it comes to our art and creativity.”