Marc Jacobs has chosen Missy Elliott to front his Fall 2016 campaign.
The fashion designer revealed her as his latest muse in an Instagram post, sharing what it is about the Grammy-winning musician that made him select her.
“From the moment I heard, ‘The Rain’ back in 1997, I was entranced by the genius rhythms and brilliant rhymes of Missy Elliott,” Jacobs captioned on Instagram. “Missy’s music has kept me and my design team happily energized through countless weekdays, weeknights and weekends during those long hours of sketching, fitting, styling and doing looks. In addition to the boundless energy of her music are the visually pulsating and wildly cartoon-like music videos she made in collaboration with the talented and visionary, Hype Williams. I am in continued awe of Missy’s ability to push the boundaries of the style of music both to the eye and to the ear. It was a dream of mine to work with her and I’m happy to share this portrait by David Sims for our Fall ‘16 campaign.”
Missy is also being honored by Sprite in their revamped “Obey Your Verse” campaign. Five Missy Elliott lyrics were chosen to grace its cans, including, “Me I’m supa fly, supa dupa fly” from “The Rain (Supa Dupa Fly)” off her 1997 debut studio album Supa Dupa Fly.