Prairie View A&M teamed with Academy Sports + Outdoors to make the holidays a little brighter for five families with a Christmas gift at the latter’s Cypress location Thursday morning.
The pair surprised the families by fulfilling each of their wish lists up to $500 per family, resulting in new clothes, shoes, sports equipment, camping and hunting gear, and more. Three families also received additional gift cards.
The partnership between Academy Sports + Outdoors and the Southwestern Athletic Conference (SWAC) works to establish lasting community initiatives within the league’s geographic footprint. These initiatives are designed to activate and amplify grassroots efforts, such as youth outreach and mentoring programs, inclusive of student-athletes and administrators from across the conference.
Originally founded in 1938 as a family business in Texas, Academy has grown to 259 stores across 16 contiguous states, primarily in the southern United States in becoming one of the leading sporting goods and outdoor recreation retailers in the country.
Academy’s mission is to provide “Fun for All,” and Academy fulfills this mission with a localized merchandising strategy and value proposition that strongly connects with a broad range of consumers. Academy’s project assortment focuses on key categories of outdoor, apparel, footwear, and sports & recreation through both leading national brands and a portfolio of 17 private label brands, which go well beyond traditional sporting goods and apparel offerings.
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