The third annual Savage X Fenty show was filmed at the Los Angeles Convention Center in September and made available to stream in October. The show features the designs of creative director, executive producer, model and Savage X Fenty founder Robyn Rihanna Fenty, widely known as Rihanna. This is the second year in which the production has been streamed. The Fall collection boasts bra sizes that range from 32A to 42H/46DDD and sleepwear/undergarments that range from XS to 3X. Pulling off a production during a public health crisis is challenging but Rihanna’s team was up for the challenge. She said, “We had to work around the challenges of COVID-19, keeping everyone safe and their health at the top of our list. It forced us to figure out new ways to produce a show. We had to figure out ways to make this feel as visually enthusiastic as possible. I’m excited, and I’m proud of my team — we pulled it off.”
The show was pretty elaborate and featured special appearances and musical performances from a host of individuals that include: Travis Scott, Rosalía, Bad Bunny, Ella Mai, Miguel, DJ Mustard, Roddy Ricch, Lizzo, Big Sean, Christian Combs, Demi Moore, Laura Harrier, Normani, Paloma Elsesser, Paris Hilton, Rico Nasty, Willow Smith and many more.
Rihanna’s fashion ventures have always been lauded for their commitment to inclusivity.
″Inclusivity has always been a part of our brand. That’s not a ‘right now’ thing. It’s sad that it’s right now for most brands,″ Rihanna explained. ″But that’s always been who I am. It’s always been how I operate with everything I’ve done creatively, whether it’s makeup or lingerie. I get really excited to see people be a part of my brand. It’s not like I went into it thinking, ‘Let’s make a movement.’ I feel great that there are women that are feeling like they see themselves on the stage for the first time. And if we can continue to expand on that, we’ve done more than we really started out trying to do.”
This year, there was a new addition to the clothing line: menswear. “We have the actual male introduction to our brand—we’re collaborating with Christian Combs so for the first time we’re going to have boxer briefs and boxer shorts,” Rihanna said in an E! News interview. “I’m not going to say it’s for men, because I wear it too. You know, I like to be flexible.”
The show is available to watch on Amazon Prime Video and the fashions can be purchased on Amazon or the Savage X Fenty website.
Rihanna received a bit of backlash for an oversight during her fashion show. A song titled “Doom” that models danced to features a remix of a sacred scripture (Hadith narration). Members of the Muslim community were offended and began discussing it across social media platforms. Rihanna apologized publicly with haste saying, “I’d like to thank the Muslim community for pointing out a huge oversight that was unintentionally offensive in our Savage X Fenty show. I would more importantly like to apologize to you for this honest, yet careless mistake.”
She goes on to say: “We understand that we have hurt many of our Muslim brothers and sisters, and I’m incredibly disheartened by this! I do not play with any kind of disrespect toward God or any religion and therefore the use of the song in our show was completely irresponsible! Moving forward we will make sure nothing like this ever happens again. Thank you for your forgiveness and understanding, Rih.”